About us

Julia Roth

Co-founder and CEO. B.A Business Economics. Julia's areas of expertise are diverse, having dabbled in inbound logistics, cost accounting, R&D controlling and automation projects in an internationally -recognized MNC. Previous to Carbon Instead, she was the founder of a start-up initiative supported by the Social Impact Lab. Her professional experience and business acumen drive the business development, networking and strategy at Carbon Instead.

Murtaza Akhtar

Product specialist, B.Sc materials engineering M.Sc Materials science. With a strong scientific background, Murtazas role involves product oriented reseach & development. With previous industrial experince in product development and research in pyrolysis, recycling of carboneous materials and cement testing, he adds to the team connecting science and industry to achieve sustainable building products.

Henrike Röse

Henrike joins Carbon Instead as Marketing & Sustainability Lead. In this role she combines her broad marketing skills with a strategic approach on sustainability integration and strategy. Henrike started her career in corporate marketing, leading multistakeholder campaigns and designing multinational marketing strategies for technical audiences. A change in career path brought her to work as project- and platform manager with purpose driven companies on sustainability and impact assessment.

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