About us

Julia Roth

Co-founder and CEO. B.A Business Economics. Julia's areas of expertise are diverse, having dabbled in inbound losgistics, cost accounting, R&D controlling and automation projects in an internationally -recognized MNC. Previous to Carbon Instead, she was the founder of a start-up initiative supported by the Social Impact Lab. Her professional experience and business acumen drive the business development, networking and strategy at Carbon Instead.

Joanna Fatorelli

Co-Founder and CTO . B.Sc. Chemistry. M.A. International Cooperation. Joanna has had 10 years of experience, initially starting off in academia as an Environmental Chemist and later diversifying into business development and project management roles. She also has a keen interest in art, especially in the way it intersects with science. With her scientific background, strong technical knowledge and creativity, Joanna is a key figure in Carbon Instead's product development and technical competence.

Ankita Mitra

Sustainability Specialist. B.E Biotechnology. M.Sc Sustainable Development. With a background in Biotechnology and a Master's in Sustainability, Ankita's role involves analysing the sustainability impacts of Carbon Instead's supply chain. Having had previous experience in the fields of Life Cycle Analysis and the Circular Economy, she is also responsible for framing our sustainability strategy. Her interests in Carbon Capture and Sequestration technologies enable Carbon Instead's vision of sustainability.

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